Somewhere between "content creator" and "founder," the job title stopped meaning one thing. In this piece, I break down why portfolio careers aren't a trend, they're becoming the default, and why content creators were doing this before it even had a name. Plus, a look into what my own portfolio career looks like.

Spain took home the World Cup trophy, but a handful of content creators walked away with a win of their own. In this piece, I break down what brands like NYX, TikTok, Don Julio, and Meta actually looked for when deciding who got the VIP treatment, and why it had nothing to do with follower count. Plus, what this all means for the creator economy, the AI-fueled shift toward real, in-person moments, and what it means for you if you're still building your audience.