Sometimes you don't need the whole package—you just need the essentials done right. The Basics (But Better) gives you exactly that: a solid brand foundation that's anything but basic. We create a custom logo suite, carefully curated color palette, strategic typography, and comprehensive brand guidelines—all designed to keep your brand cohesive and professional. This is perfect if you're launching in phases, building your brand over time, or just need a strong visual identity to get started. You'll walk away with everything you need to show up confidently, with room to grow as your business does.
The Basics (But Better)
Whats included in The Basics (But Better) package:
We start by getting clear on your vision, your audience, and what makes your brand different. From there, we create a complete visual identity system that includes your logo (with multiple variations for different uses), a carefully curated color palette, custom typography, and comprehensive brand guidelines that keep everything cohesive. These aren't just templates—they're strategic, polished, and designed to give you a professional foundation you can build on.
What you'll get:
30 minute strategy call
Custom logo suite (primary, secondary, submarks, favicon)
Brand color palette with hex codes
Typography system (font pairings for headers, body text, accents)
Comprehensive brand guidelines document
All source files and assets for future use
Timeline: 2 weeks
Starting rate: $2,800
Our payment plan makes it easy to pay in 2 installments!
The Full Branding Suite
The Full Branding Suite
Ready for the full experience? Everything Included gives you a complete brand identity, social media templates, and a custom website—all designed to work together seamlessly. This is for you if you want to launch with confidence, show up consistently across every platform, and have all the tools you need from day one. This is your vision, your brand, fully designed.
THE PROCESS
01. Strategy Call
We start with a conversation to understand your vision, goals, and what success looks like for you. This is where we dig into your brand, audience, and what you're hoping to achieve so we're aligned from day one.
THE PROCESS
02. Concept Development
This is where ideas come to life. We present initial logo concepts, mood boards, color palettes, and typography directions for your feedback. It's collaborative—we want to make sure we're on the right track before moving forward with the full brand identity.
THE PROCESS
03. Refinement & Brand Finalization
We refine your chosen direction based on your feedback—perfecting the logo suite, locking in your color palette and typography system, and building out your comprehensive brand guidelines.
THE PROCESS
04. Delivery
You receive all final deliverables—your complete logo suite, brand guidelines, and source files—organized and ready to use. We'll walk you through everything and make sure you feel confident using your new brand identity.