Sometimes you don't need the whole package — you just need the essentials done right. The Basics (But Better) gives you exactly that: a solid brand foundation that's anything but basic. We create a custom logo suite, a carefully curated color palette, strategic typography, all packaged in a brand guideline book. The Basic (But Better) is designed to keep your brand cohesive and professional. Perfect if you're launching in phases, building over time, or just need a strong visual identity to get started. You'll walk away with everything you need to show up confidently, with room to grow as your business grows.

The Basics (But Better)

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Whats included in The Basics (But Better) package:

We start by getting clear on your vision, your audience, and what makes your brand different. From there, we create a complete visual identity system that includes your logo (with multiple variations for different uses), a carefully curated color palette, custom typography, and comprehensive brand guideline book with your new visual identity to keep everything cohesive. These aren't just templates—they're strategic, polished, and designed to give you a professional foundation you can build on.

What you'll get:

  • a strategy call focused on your brand messaging and visual identity

  • Custom logo suite and logo usage guidelines

  • Brand color palette with hex codes and color usage guidelines

  • Typography suite includes → adobe fonts, google fonts, and Canva fonts.

  • Comprehensive brand guidelines book delivered in a PDF and Canva file.

  • All source files and assets for future use

Timeline: 2 weeks

Investment: $2,500

Cover page of a brand guidelines document with pink background, large abstract pink shape, and bold maroon text reading 'BRAND GUIDELINES', along with smaller text including the year 2026, designer Marilyn Pina, and website www.pinastudios.com.
DESIGN MY BRAND

The Full Branding Suite

The Full Branding Suite

Ready for the full experience? Everything Included gives you a complete brand identity guide with a branding strategy, logo suite, social media templates, and more—all designed to work together seamlessly. This is for you if you want to launch with confidence, show up consistently across every platform, and have all the tools you need from day one.

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THE PROCESS

01. Strategy Call

We start with a conversation to understand your vision, goals, and what success looks like for you. This is where we dig into your brand, audience, and what you're hoping to achieve so we're aligned from day one.

A set of branding guideline documents for a company named SADLZ, featuring a pink color palette, logo guidelines, and brand usage instructions.

THE PROCESS

02. Concept Development

This is where ideas come to life. We present initial logo concepts, mood boards, color palettes, and typography directions for your feedback. It's collaborative—we want to make sure we're on the right track before moving forward with the full brand identity.

THE PROCESS

03. Refinement & Brand Finalization

We refine your chosen direction based on your feedback—perfecting the logo suite, locking in your color palette and typography system, and building out your comprehensive brand guidelines.

THE PROCESS

04. Delivery

You receive all final deliverables—your complete logo suite, brand guidelines, and source files—organized and ready to use. We'll walk you through everything and make sure you feel confident using your new brand identity.

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