Sometimes you don't need the whole package — you just need the essentials done right. The Basics (But Better) gives you exactly that: a solid brand foundation that's anything but basic. We create a custom logo suite, a carefully curated color palette, strategic typography, all packaged in a brand guideline book. The Basic (But Better) is designed to keep your brand cohesive and professional. Perfect if you're launching in phases, building over time, or just need a strong visual identity to get started. You'll walk away with everything you need to show up confidently, with room to grow as your business grows.
The Basics (But Better)
Whats included in The Basics (But Better) package:
We start by getting clear on your vision, your audience, and what makes your brand different. From there, we create a complete visual identity system that includes your logo (with multiple variations for different uses), a carefully curated color palette, custom typography, and comprehensive brand guideline book with your new visual identity to keep everything cohesive. These aren't just templates—they're strategic, polished, and designed to give you a professional foundation you can build on.
What you'll get:
a strategy call focused on your brand messaging and visual identity
Custom logo suite and logo usage guidelines
Brand color palette with hex codes and color usage guidelines
Typography suite includes → adobe fonts, google fonts, and Canva fonts.
Comprehensive brand guidelines book delivered in a PDF and Canva file.
All source files and assets for future use
Timeline: 2 weeks
Investment: $2,500
The Full Branding Suite
The Full Branding Suite
Ready for the full experience? Everything Included gives you a complete brand identity guide with a branding strategy, logo suite, social media templates, and more—all designed to work together seamlessly. This is for you if you want to launch with confidence, show up consistently across every platform, and have all the tools you need from day one.
THE PROCESS
01. Strategy Call
We start with a conversation to understand your vision, goals, and what success looks like for you. This is where we dig into your brand, audience, and what you're hoping to achieve so we're aligned from day one.
THE PROCESS
02. Concept Development
This is where ideas come to life. We present initial logo concepts, mood boards, color palettes, and typography directions for your feedback. It's collaborative—we want to make sure we're on the right track before moving forward with the full brand identity.
THE PROCESS
03. Refinement & Brand Finalization
We refine your chosen direction based on your feedback—perfecting the logo suite, locking in your color palette and typography system, and building out your comprehensive brand guidelines.
THE PROCESS
04. Delivery
You receive all final deliverables—your complete logo suite, brand guidelines, and source files—organized and ready to use. We'll walk you through everything and make sure you feel confident using your new brand identity.
Ready to take it further?
Add a Custom Squarespace Website !
Your brand is done and it looks incredible — now let's give it a home. We design custom Squarespace websites that bring your new brand to life online. Every page is built to be beautiful, easy to navigate, and actually work for your business goals. Whether you're launching for the first time or finally replacing the site you've been embarrassed to send people to, this is the next step.
What you’ll get:
Custom website design using Squarespace or Shopify.
Wireframe - structure & layout
Mobile responsive design
5 key pages → home, about, services, product page, contact, etc.
SEO set up & website optimization
Launch & 2 week post launch support
Investment: Starting $3,000 - available exclusively as an add-on for Pina Studios branding clients.
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