URBAN GRIND
Brand Design
Urban Grind is a concept coffee shop created with urban professionals, students, and creatives in mind. Built around values of community, inclusion, and calm, the brand imagines a welcoming, work-friendly space where people can settle in comfortably without feeling rushed. Inspired by midcentury modern and Bauhaus interiors, Urban Grind balances a clean, modern look with subtle retro touches.
SCOPE OF WORK
The project covered everything from logo design and a custom color palette to typography, illustrations, and brand guidelines, along with social media templates.
Brand Guidelines